The Compass® brand was established in 1998 in the city of Bandung, Indonesia. It was founded by Mr. Kahar Gunawan who aspired to build a shoe factory based upon the vision left by his father, Mr. Kahar Setiadi.
The Compass® ethos has always been to produce good quality footwear that evoke a sense of pride when worn. Through a strong focus in design and storytelling, Compass® shoes tells the story of its culture, community and collaborators.
In 2018, the Compass® brand was reimagined with a fresh contemporary touch, while continuing to uphold its historical roots through the Gazelle® identity.
We, at Compass®, have a vision to make Compass® the leading footwear brand in Indonesia that instills local pride and uplifts the reputation of Indonesian footwear industry.
Through collaborations, we hope, we can give greater impact not only to our partners and Compass®, but also to the consumers.
The logo created by Mr. Kahar Setiadi in 1983, was inspired by the gazelle, an animal known for its swiftness and agility. He wished to encapsulate this spirit in a symbol that represents endurance and drive, just like a gazelle in full flight.
41 years later, the Gazelle® logo continues to be an intrinsic part of Compass® DNA.
As the Creative Director of Compass®, Aji Handoko Purbo, is a leading force in the Indonesia's footwear industry.
Aji has contributed to the success story of Compass® brand, making this local label one of the top cult brand in the nation.
Today, Aji has proven himself to be a well-respected and admired personas in Indonesia's youth culture movement.
From the very first day, our unshaken belief in the power of authentic storytelling has carried us until today. Ours is a movement that champion Indonesian products through the stories of consumers who become believers.
Our journey starts from the grassroots. We strongly believe in the power of community; of our bond with our communities, that is carried through in our stories, and told to create positive impact.
