Scroll Down
Jul 17, 2025
Compass® Introduces MyCOMPASS to Tackle the Circulation of Counterfeit Products
For years, the circulation of counterfeit goods in Indonesia has been fast, untraceable, and difficult to eliminate. Since 2019, Compass® has witnessed our iconic shoe models imitated and sold at low prices—gaining unwanted traction on e-commerce platforms.
We’ve listened to countless stories from Compass® users who were misled by prices that seemed too good to be true, or by promotions labeled as “Warehouse Clearance.”
Compass® understands that this issue cannot be ignored. Chasing down counterfeit cases one by one would demand a significant amount of time and resources - without offering the right long-term solution. We believe those resources are better invested in developing better products for our loyal community.
In the past, we’ve used social media to educate the public on how to distinguish between authentic and counterfeit products. But we realise that a long-term solution needs to come in the form of a system that is easy to access and hard to counterfeit.
In 2025, we are introducing the MyCOMPASS app as a proactive step to address this issue.
Using NFC (Near Field Communication) technology, Compass® users can now directly verify the authenticity of their products. Simply open the MyCOMPASS app and hold your phone near the tongue of the shoe to confirm whether the item is an official Compass® product.
This technology is not just about safety, it’s about rebuilding trust between the brand and our users.
This is our commitment to keep growing, innovating, and protecting the integrity of a local brand born from the spirit of originality. This step is our way of honoring the value and trust Compass® users have placed in us.
Because to us, authenticity isn’t just about the product. It's about protecting the story, vision, and dreams we’ve built together from the very beginning.
This technology is not just about safety, it’s about rebuilding trust between the brand and our users.
This is our commitment to keep growing, innovating, and protecting the integrity of a local brand born from the spirit of originality. This step is our way of honoring the value and trust Compass® users have placed in us.
Because to us, authenticity isn’t just about the product. It's about protecting the story, vision, and dreams we’ve built together from the very beginning.
Real value lies not just in what you wear, but in what you stand for.
We’re proud to take this step, but this is only the beginning. MyCOMPASS will continue to evolve with new features to better serve and protect our community. We invite you to explore the app, verify your products, and be part of a movement that values originality, honesty, and innovation.
Download MyCOMPASS app on App Store and Google Play Store.
Download MyCOMPASS app on App Store and Google Play Store.
1/1
